Retail Branding

Industry giants use retail branding to make product sales outpace the competition. They spend fortunes to create distinctive brand images that persuade consumers to choose their brand over others.

Entrepreneurs on any size budget should take a closer look at retail branding theory because it can multiply their bottom lines.

Branding Requires Strategy
Retail branding requires strategy, which is the tactics a company adopts to arouse consumers' interest in its brand. According to the marketing website Design Damage, strategy starts when a company's marketing department defines a brand that embraces its business model. It then develops a consistent message aimed at consumers' emotions, which persuades them to prefer one product over others for reasons they cannot always fully identify. To further strengthen that customer loyalty, a brand strategy should be flexible enough for a company to alter its brand when consumer spending recedes. An example is to extend money back guarantees during a sluggish economy. Strategy tactics also help a business decide on the most effective media -- television, print advertising or social websites -- to carry its message. The goal of brand strategy, says Ross, is a corporate climate where everyone focuses on killer earnings.

In retail, consumer experience is the single most important factor to improve the bottom line. We are a design consultancy with one aim: To create great customer experiences. We believe in the role of design which connects brands with their customer and employees alike.


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