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Retail Branding
Industry giants use retail branding to make product sales outpace the competition. They spend fortunes to create distinctive brand images that persuade consumers to choose their brand over others.
Entrepreneurs on any size budget should take a closer look at retail branding theory because it can multiply their bottom lines.
Branding Requires Strategy
Retail branding requires strategy, which is the tactics a company adopts to arouse consumers' interest in its brand. According to the marketing website Design Damage, strategy starts when a company's marketing department defines a brand that embraces its business model. It then develops a consistent message aimed at consumers' emotions, which persuades them to prefer one product over others for reasons they cannot always fully identify. To further strengthen that customer loyalty, a brand strategy should be flexible enough for a company to alter its brand when consumer spending recedes. An example is to extend money back guarantees during a sluggish economy. Strategy tactics also help a business decide on the most effective media -- television, print advertising or social websites -- to carry its message. The goal of brand strategy, says Ross, is a corporate climate where everyone focuses on killer earnings.
In retail, consumer experience is the single most important factor to improve the bottom line. We are a design consultancy with one aim: To create great customer experiences. We believe in the role of design which connects brands with their customer and employees alike.
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Our Strategy Process
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What People Say About Us
Successful Event -It is always the result of a commitment to excellence, intelligent planning, and focused effort – That’s Pyramid Productions
Our sincere thanks for all your efforts. Your professional approach and attention to detail put our mind at ease. Not only were the functions a success but we too were able to enjoy the celebration, it was truly pleasure working with you.
Kamal Gupta-Country Marketing Head
The fact that everything went just right is testimonial to the excellent and flawless execution of your team. Iypur company is the best –given your ability to conceptualize and execute equally well.
Rajan Chatterjee-General Manager
I write to thank you for wonderful effort that the entire Pyramid Team put together to make sure that the Permier Doctor conference was big success. It was a good example of great teamwork . The high levels of involvement and professionalism displayed by you and your entire them right through the period leading to the conference date left one feeling very Impressed.
I am sure that this will be the beginning of a long and strong association between us.
Dr. Ravi Lyer, Sr. Vice President
The execution was excellent & the team spirit exhibited was very much a hallmark of the entire event as I could see that the both the teams were able to face the challenges that an event of nature throw up at times. All the participants of the event were very impressed and went back with a positive feeling of the event. For us it was a pleasure working with Pyramid Production team and thank you for your top class support.
Payal Parikh-Marketing Director
"it has been our pleasure to work with this truly inspirational agency. there is nothing better than collaborating with a team whose creativity knows no bounds. Pyramid immerse themselves in, and understand, any brief they are given and consistently surpass your expectations, & deliver far better than you could have ever imagined or expected. we are delighted to have Pyramid as one of our prime Creative Partners and to have had such a long and successful relations with them."
Mr. Krishna Agrawal-Chief Executive Officer
“The overall approach, design and execution process towards the projects is very professional, flexible and unique. The most precious part of success at Pyramid is the strongly knit team unit – every individual in the team understands their responsibility and makes an effort to execute the same. The Pyramid friendly culture at work is highly appreciative.”
Mr. Mohan Khanna-Marketing Head
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